Letter 2

Hi Folks, today I want to talk about the philosophy and design of a Kimbo; I also want to share some words that I hope will build you up.

Kimbo was a lot of work to develop; it’s a pretty simple design. Simple is easy to see but hard to make. You’ve got to spend a long time refining complexity in order to make simplicity.

Kimbo has always been designed to be compact; it’s the idea that if a camper is more compact and easier to drive around than someone else’s, then you gain the opportunity to leave it on your truck for longer. The more it’s on your truck the more opportunity for adventure you have. It’s that moment of decision when you’re standing there in your driveway looking at how hard it’s going to be to get everything ready for a weekend trip that makes most people decide on doing yard work for the weekend instead. We want Kimbo to be on your truck most of the time. And when the weekend comes you’re already ready.

There’s something about parking next to a lake or a stream for a few days that recharges you more than any movie ever could. There’s something about sitting next to a camp fire that clears your mind faster than any walk through the city ever would. We are inundated with entertainment and distraction and stimulation everywhere. Our phones have more notifications than they ever did. Our ancestors used to get a hit of endorphins from jumping over a log in the woods; we need the same thing to feel alive but we get it from sitting in front of apps and instagram posts.

The simplicity of the design means there’s less to break. The simplicity of the design means there’s less complexity to keep track of too. Kimbo is there when you need it and it stays ready when you don’t. When you can focus on the drive, the adventure or the journey to get there, you can make the kinds of memories that money can’t buy. And that’s what it’s all about. It seems like the best memories aren’t about reminiscing on all of the things we own, it’s about when we realize that we’ve forgotten about them. It seems like the best memories are when we’re right in front of a bonfire with a friend or three cracking jokes that keep us laughing for a week. The best memories are made in the same way that our body falls asleep; when we let go of the plan and let the moment unfold. And that’s what rest is, and that’s what we want the experience of Kimbo to be for others.

I don’t know where you are or what you’re up to. You might be reading this to see what this company is all about. But besides the company or the Kimbo, if you’ll accept it, today I want to say something to lift you up and encourage you.

This is a complicated world. I hope that this week you see something you hadn’t before that gives you a new joy you hadn’t had. I hope you get to spend some time with a friend and that your heart is more present than your mind. I hope that this week you try something new, a risk that pushes you out of your comfort zone and that you become a better man or woman because of it. I hope you’re feeling healthy and well. Thank you for being you,

-M